For smaller charities, it can be difficult to find time to spend on improving your Facebook page. But that doesn’t mean you can’t create great, engaging content. Here are our top 10 tips for getting the most out of Facebook when you have limited time on your hands.
1. Include a call to action in your cover photo
Your cover photo is the first thing people will see, so make sure it’s a good, well-designed image. As it’s such a prominent part of your Facebook page, update it regularly and use it to promote your charity’s key message.
Remember, someone visiting your Facebook page is already really engaged with your charity, so what’s the one thing you really want them to do? Is it sign up to an event? Donate to an appeal? Whatever it is, promote it in your header and add a call to action in the description. When people click on that great image, give them somewhere to go.
2. Make your ‘About’ section descriptive and include a link to your website
Your ‘About’ section should give a really clear indication of what your organisation is about. Consider it like a mission statement – a short, snappy summary of your charity’s goal.
Here’s a great example from WaterAid. After reading this, I know exactly what WaterAid are trying to achieve and where to go to help them do it.
3. Your profile photo should represent your cause and look good as a thumbnail
The most important thing about your profile photo is how it looks in ‘News Feed’. It needs to clearly represent your charity as a small thumbnail, so a square version of your charity’s logo works best.
Here’s a good example from Oxfam. Not only does it look great on their Facebook page, it also looks great in the ‘News Feed’.
4. Use tabs to give your fans an opportunity to support your cause
People visiting your Facebook page are highly engaged, so why not give them an opportunity to donate? You can add a tab to your Facebook page that allows people to donate through JustGiving without ever leaving Facebook.when conducting listener skills training What week does morning sickness start? what is the difference between a c corporation and a s corporation How to clean acrylic paint brushes? What does evaluate mean in math? How to drop ship? What does deca mean? What does didactic mean? What does overseas mean? what are the benefits of charcoal soap How to cook a steak in a pan? what does a metal worker helper trainee do What time does the unc game start? advice for couples who argue all the time who malaria advice How to stream hallmark channel? how to improve research writing skills How to draw a rose step by step? how cook boxed hamburger helper in instant pot What does do in java? what is the difference between irish and scotch whiskey What does stomach growling mean? 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